AFTERFORM* INDEPENDENT MINDS. GOOD ENERGY.

ORIGINAL CONCEPT STUDY / 2026

Still Objects

Product / Identity system

An identity for everyday objects with an uncommon point of view.

An identity for everyday objects with an uncommon point of view.

01 / CHALLENGE

Give a fictional furniture collection a distinct presence while keeping the objects, rather than the branding, at the centre.

Give a fictional furniture collection a distinct presence while keeping the objects, rather than the branding, at the centre.

02 / APPROACH

Industrial details became the basis for a measured typographic system. Product stories balance a close view of construction with the atmosphere of a lived space.

Industrial details became the basis for a measured typographic system. Product stories balance a close view of construction with the atmosphere of a lived space.

03 / OUTCOME

A concept visual identity, product storytelling direction and modular editorial system built to grow with a collection.

A concept visual identity, product storytelling direction and modular editorial system built to grow with a collection.

Concept & intent

An identity for everyday objects with an uncommon point of view. This is a fictional concept project.

Execution

Industrial details became the basis for a measured typographic system. Product stories balance a close view of construction with the atmosphere of a lived space.

Outcome

A concept visual identity, product storytelling direction and modular editorial system built to grow with a collection. No client relationship or commercial performance is claimed.

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